Gothenburg’s 360
A multimedia outdoor exhibition — City of Gothenburg
Gothenburg’s 360 turned the city itself into an exhibition space. Large-scale visual storytelling, sound and moving image created an accessible public experience designed to be encountered in everyday urban life.
The project brought different perspectives on Gothenburg together in one spatial narrative. Robust outdoor construction, clear visitor flows and integrated media allowed the installation to work in changing weather, daylight and audience conditions while remaining open and inviting.
CONCEPT AND EXHIBITION DESIGN
Groundfloor Studio
CLIENT
City of Gothenburg
FORMAT
Multimedia outdoor exhibition
SPATIAL DEVELOPMENT
Groundfloor Studio with project partners
PRODUCTION MANAGEMENT
Groundfloor Studio
LOCATION
Gothenburg
SCOPE
Concept, design, media integration and production
SETTING
Public urban space
AUDIENCE
Residents and visitors
An exhibition without walls, designed as part of the movement and rhythm of the city.
Architecture, graphic communication and audiovisual content combine to make a robust yet engaging public experience.
City of Gothenburg · Outdoor multimedia exhibition
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